Built on a custom CMS, KnifeCenter was a lot of work to put together. Especially since many of the pages were flat files to start. I designed and engineered many of the pages including the homepage, product pages, ajax shopping cart, brand pages, and much more.
Working with a team of three people (including myself) allowed us to have much creative control over features. We redesigned and converted the entire site to a more structured data approach, plus making the site responsive in the process.
For this project I also designed hundreds of assets for use on newsletters (wooo MailChimp!) and marketing materials. I also took dozens of knife lifestyle photos for use on social media sites ramping us up to be one of the most interacted knife pages.